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Dr. Bronner’s Ups Ante in Organic Lawsuit

Monetary damages now sought from remaining defendants.

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By: TOM BRANNA

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It’s mission is still “All-One,” as per the labels. Natural brand Dr. Bronner’s Magic Soaps has upped the ante in its bid to clean up the organic misbranding in personal care aisles, according to the company. The family-owned business filed its Second Amended Complaint in San Francisco Superior Court against numerous personal care companies said to use non-organic pesticide-intensive agricultural and/or petrochemical material to make the main cleansing and moisturizing ingredie...

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